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Churches and companies can use this amazing marketing tool to keep everyone in their organization informed with a one stop tool. Reach out through email, text, sms, mms, twitter and more with one resource.

Studies show the genders really are different online.

For Jonathan and Michelle Opp of Chapel Hill, N.C., the Internet, like electricity and indoor plumbing, is an indispensable part of their lives. Always armed with their iPhones, they regularly check travel information and weather forecasts, and even use their devices to find answers to offbeat questions. But there are also major differences in the way the married couple use their devices and Internet connections.

“Michelle probably does more functional things like shopping or paying bills. I like to spend more of my spare time reading music reviews and checking soccer scores,” says Jonathan, a marketing communications manager.

In fact gender, more so than race, ethnicity or economic status, determines how and what we peruse online. According to a recent study by eMarketer, slightly more women say they use the Internet than men. However once logged on, male Internet users tend to spend more time surfing the Web than females.

Meanwhile, in a separate report, eMarketer estimates that U.S. marketers will spend 37.2 billion dollars on online advertising by the year 2013. Clearly understanding what gets the genders ticking makes economic sense for any business buying ad space on the Web.

Internet Protocol addresses, however, don’t come in shades of pink and blue. So companies eager to reach men tend to focus ads on sports, technology and news sites. Businesses concentrating on women often center on stereotypically female-oriented sites, like parenting Web sites.

“Smart companies use behavioral targeting to try to reach their desired target demo online, but even then, they can’t tell who exactly is behind the IP addresses they are following,” says Lisa Phillips, an eMarketer senior analyst and author of the report “Men Online.”

So what, businesses may ask, is keeping the genders glued to their computer screens? For one, men are much more interested in watching online videos than women, notes Phillips.

The presumption that online images are more appealing to males should hardly come as a surprise: men have long been touted as the more visual sex. Other gender stereotypes seem to carry over to the online world as well: Women, who are often seen as caretakers of a family, tend to click on health care Web sites more frequently than men do.

However companies should be aware that not all Internet tendencies mirror offline generalizations.

“I would say for every situation where you think a trend may be confirming a stereotype, there seems to be another counterintuitive trend that might emerge as well,” says Mary Madden, a senior research specialist at the Pew Internet & American Life Project.

For example, women are often dubbed the more verbally adept sex. However they are no more likely to use online communication tools like e-mail, blogging, or social networks than men are.

And although women are sometimes pegged as more avid shoppers, men are just as keen as women to make online purchases. But their shopping behavior may differ.

“Men generally have the attitude, I’m going to go there, I’ve got to get it and get out,” says Phillips. “Females like to go online and socialize and shop around - much like going into a store.”

Furthermore, Phillips says fathers are just as voracious as mothers about finding online information to improve their children’s health or education. Like Web-savvy moms, they also tend to buy products with their families in mind.

Companies should also be wary about making generalizations on how the genders manage their finances. For years, men have been considered financial authorities in many families. But nowadays women are just as likely as men to bank online, according to the Pew Internet & American Life Project.

And though men are more likely to search the Internet for stock quotes or mortgage interest rates, Phillips says the dwindling economy has more women visiting online job sites. This is despite the fact that men have been hit harder by rising unemployment.

Meanwhile Michelle Opp, a software developer, has no problem admitting she shops online more frequently than her husband. But she insists it has nothing to do with gender.

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This is a very interesting article and I have found that it is true in my case as well. I am adding it here for conversation. And actually, are we not all finding that blogging is becoming the next print media and that twittering and facebooking is quickly taking bloggins place for those of us not totally devoted to the written word world?

Thoughts…
d

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The way we communicate is changing at a breakneck pace. And don’t expect it to slow down.

I’m not blogging as much as I used to. Part of it probably has to do with the job - it’s just tough to find the time. (Despite what J.J. Cale might tell you, it’s not easy to let it all hang out after midnight.) But I think a bigger reason simply might be that I have literally been Facebooking and Twittering (some say frittering) all my content away! I get a thought, I meet someone interesting, I go somewhere cool, and then snap crackle pop, I put it up. Crazy right? But more than that, what are the implications? As Joni Mitchell might say: “Well something’s lost, but something’s gained.”

Of course it’s more complicated than that. First this whole deal has been going on for ages (well for nearly 12 months at least.) Go back to “Is Google Making us Stupid” (The Atlantic July/August 2008.) What are the implications of more short bits of information and shorter attention spans?

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Jeremy Toeman, founder of the site Legacy Locker, recognized that when he was on a plane and wondered what would happen to his online life if it crashed. While his will leaves everything to his wife, including all of his digital assets, Toeman realized how difficult it would be for her to access his accounts.

“My GoDaddy account would belong to her, but it doesn’t solve the practical reality of how she would get access to it,” he said. He experienced a similar scenario after his grandmother died, and he tried to get the password for her e-mail account — only to give up because of the hassle.

So Toeman built his company to change all that. Legacy Locker allows users to set up a kind of online will, with beneficiaries that would receive the customer’s account information and passwords after they die.

“We know it’s a hard thing to think about — to get people to face mortality. We know it’s kind of morbid, but for those who live their entire lives online, it’s also very real.”

A Legacy Locker account costs $29.99 a year. Users can set up their accounts to specify who gets access to their posthumous online information, along with “legacy letters,” or messages, that can be sent to loved ones.

If someone contacts Legacy Locker to report a client’s death, the service will send the customer four e-mails in 48 hours. If there’s no response, Legacy Locker will then contact the people the client listed as verifiers in the event of his or her death. Even then, the service would not release digital assets without examining a copy of the customer’s death certificate, Toeman said.

Eddie Lopez is the kind of tech-savvy guy for which a service such as Legacy Locker was made. The St. Paul, Minnesota, man has three online banking accounts, a PayPal account, domain names, Web-hosting accounts, multiple e-mail addresses and many social-networking accounts.

“I do think this is something people should be really considering these days,” Lopez told CNN when asked about services such as Legacy Locker. He wants to hire a service to handle his digital assets but is concerned about privacy.

“Although I’m glad there’s people breaking ground in this area, I don’t think I would jump at the first opportunity to sign up,” Lopez said. “My concerns are turning over such an exhaustive list of user names and passwords to a single business. That’s one-stop shopping for any hacker to get access to just about every detail of my life.”

Lopez would prefer to entrust half of his digital-security information to a service such as Legacy Locker and the other half to family members, so that each side’s information would be useless without the other’s.

“I hope Legacy Locker and similar services can address these privacy-security concerns with some real-world solutions,” he said. “I just don’t feel comfortable turning over my digital life — built over 15 years — to a kind promise.”

Legacy Locker isn’t the only new company helping techies plan for death in the digital age.

AssetLock (formerly YouDeparted.com) offers a “secure safe deposit box” for digital copies of documents, wishes, letters and e-mails. Deathswitch and Slightly Morbid also offer similar services in a variety of prices and packages, depending on how many accounts are involved.

Not all of these services deal with online assets. There’s also a growing trend towards giving all aspects of death –­ the grieving process, the funeral, the memorial and even the grave site –­ a digital makeover.

FindaGrave.com claims to have cemetery records for 32 million people in its searchable database, while EternalSpace.com offers a new spin on the traditional grave site by offering virtual memorial pages ­full of videos, pictures and tributes.

On Eternal Space, loved ones can choose from different headstones and bucolic landscape backgrounds — the mountain lake is a popular option — to create a customized online grave site. Loved ones can add “tribute gifts” such as roses, candles, stuffed animals and other items, while mourners can access photos and videos in a “Memory Book” and leave remembrances of their own.

Jay Goss, president of Eternal Space president, is trying to bring the funeral experience to anyone who can access the Web. In that way, he hopes to provide a gathering place, and a voice, for mourners who may not be able to attend the real-life memorial service.

“It’d be the equivalent of a funeral where everyone can attend and everyone can spend 30 minutes behind the podium,” Goss said. “It gives everyone a chance to put a 360-degree wrapper on the life the person lived and celebrate that life from how every person knew them.”

Eternal Space’s virtual memorial sites are currently only being offered through select funeral homes, cemeteries and crematoriums. Goss’ hope is that the site will help allow the deceased’s memory to be “eternally” passed on.

“All of these stories and videos are being left, in essence, to this Eternal Space Web site so that everyone can share, not just that day, not the days after, but the weeks after and years after,” he said.

Some funeral-industry professionals believe these online memorials and virtual grave sites provide a valuable service.

“Assuming the site is handled with respect, virtual memorials respond to a basic human need to remember our deceased family, friends and colleagues,” said Robert M. Fells, general counsel for the International Cemetery, Cremation and Funeral Association.

“Based on our members’ feedback, I’d have to say that virtual memorial sites are gaining popularity with the public as a very practical alternative to being present at the grave site,” he added. “There’s nothing ‘weird’ about them as far as we have seen.”

“There are funeral homes out there that will help families create virtual memorials, but … we’ve also seen Facebook and MySpace profiles of deceased persons being turned into memorials,” agreed Jessica Koth, spokesperson for the National Funeral Directors Association. “Consumers have become increasingly comfortable with expressing their grief online.”

“While not a replacement for a funeral, online memorialization can help people work through their grief after the funeral,” she added. “We’ve all become accustomed to communicating and expressing ourselves electronically — via e-mail, Facebook, Twitter. Expressing one’s grief online is an outgrowth of what’s happening in other areas of our lives.”

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Former AOL executive Ted Leonsis was frustrated: He’d produced a critically acclaimed documentary called Nanking, a film that looked at some Westerners who had protected Chinese civilians during a brutal, six-week attack by the Japanese army in 1937. But he was pretty sure the film, which premiered in 2007 at the Sundance Film Festival, would reach a relatively small audience.

Only a few hundred movie theaters in the U.S. will even show documentaries, and even those cinemas don’t always give non-fiction films prime spots on their schedules. Distribution is a source of aggravation for many documentarians.

Unlike most filmmakers, though, Leonsis, who stepped down from day-to-day management at AOL at the end of 2006, had the wherewithal to do something about the situation. Last year he launched Snag Films, a company that aims to distribute documentary films via the Internet. But rather than just stream its library of 650 titles through the Snag Films site, the company is enabling portals, news sites and individual fans to share the movies through their own Web sites, blogs, Facebook home pages and other sites.

“Everyone talks about user-generated content,” says Leonsis, who also is majority owner of NHL’s Washington Capitals. “Let’s talk about a new category called user-distributed content,”

Leonsis’ Nanking, which will be available online for the first time Memorial Day weekend, is the centerpiece of an eight-film slate Snag is presenting during the holiday; each of the movies commemorates the heroism of soldiers and civilians during periods of war and conflict.

For films released in theaters Snag provides an opportunity for the documentaries to find new audiences. A blogger who is writing about alcohol abuse on college campuses, for example, might seek to embed in her blog a Snag video player that shows the movie Haze, a look at a drinking-related hazing incidents.

Filmmakers who make their movies available to Snag benefit in a few ways: For each film it includes a “Buy DVD” button that takes a viewer immediately to the documentarian’s DVD distributor. Leonsis contends that many Snag users will only watch a portion of the film via the Internet, and that true fans will end up purchasing the film to watch on their home televisions.

Snag also sells advertising in the documentaries, and splits the ad revenue with the filmmakers. “We are writing checks to filmmakers,” Leonsis says. “They’re not big: $10, $25, $100. But they’re checks.”

Finally Snag offers users a chance to make an online donation to a cause of the documentary maker’s choosing.

But for most directors who work with Snag, the main benefit is the opportunity to reach more people. “Filmmakers have never had this kind of opportunity before,” says Steven C. Barber, whose film, Return To Tarawa, is part of Snag’s Memorial Day slate. “I can get my film to every single country this way.”

Barber’s film has already run on Discovery’s Military Channel, and many of the films in Snag’s library have traveled a fairly conventional path for documentaries (film festival, theatrical or television premiere, DVD) before landing at Snag. But Snag CEO Rick Allen says the company is looking for more documentaries to launch on Snag, a concept that would upend the traditional theatrical distribution model.

(Entrepreneur Mark Cuban has also sought to disrupt theatrical release windows, showing films on his HDNet Movies channel two days before the film appears in theaters.)

Allen says it is too early to know if Snag’s Internet-distribution efforts will cause major movie studios to think differently about their current models, but he does believe the film industry will go through lots of experimentation in the coming years.

“I think everybody believes that digital distribution is the wave of the future and they’re all trying to figure our how it affects content delivery and content creation,” Allen says. “I think people in large media organizations have seen the success of something like Hulu and its broadened people’s ideas about how to get content out there and consumed.”

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Want to complain about a faulty product or shabby service? Or ask someone how to set up your cable modem? If you can do so in 140-characters or less, then your odds of getting a response are pretty high.

A growing numbers of big-name companies, including Comcast (CMCSA: 14.91*, +0.49, +3.39%), JetBlue (JBLU: 5.08*, +0.02, +0.39%) and UPS (UPS: 53.12*, +1.13, +2.17%), have found a new use for Twitter: customer service. Now, in a short, to-the-point tweet, consumers can ask questions, report problems and air grievances. Even better: Tweeting a complaint is one way to make sure it actually gets heard — and renders a response.

From a business perspective, a social media presence provides a cheap and easy way to resolve issues, says Larry Chiagouris, a marketing professor at Pace University in New York City. Since other Twitter users can see both sides of the conversation (and that issues are being resolved), it can also boost the company’s reputation online.

But it’s the consumer who is getting the better end of the deal, says John Breyault, vice president of public policy, telecommunications and fraud at the National Consumers League, a consumer advocate. “Someone monitoring the company’s Twitter feed is a little higher up the food chain than a regular customer service representative,” he says. Response time is typically swift, too.

A recent tweet to Comcast asking about procedures to add VOiP to business-class Internet service got a response within two minutes. JetBlue tackled a question about its food kiosks at JFK airport in 13 minutes, while Bank of America (BAC: 11.95*, +1.28, +11.99%) offered opt-out advice to a consumer annoyed about a 9 a.m. telemarketing call within 45 minutes.

When it comes to tweeting complaints just don’t overdo it. Save your tweets for urgent issues or ones that remain unresolved after a few tries through the regular customer service channels, advises Breyault. Tactics like these lose their effect if everyone uses them in lieu of, say, trying the toll-free hotline. (For more options to try, read our story here.)

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Forget the classifieds, these days unemployed workers are finding more job opportunities through social networking sites.

In today’s marketplace, who you connect to, follow and friend can be just as important as your references and résumé when it comes to landing a job.

In the worst job market in 25 years, it’s not easy to stand out. But to get noticed, there is one thing experts say job seekers must do, and that’s build an online presence.

“It’s mandatory to utilize the social networking platforms,” according to social media expert and president of Affect Strategies Sandra Fathi.

Not only are valuable connections forged with potential employers and colleagues on sites like Facebook, Myspace, Twitter and LinkedIn, but openings are also posted there, sometimes in lieu of job boards.
Making the right connections

LinkedIn, which has over 40 million users, is geared specifically toward professional networking. Expansive networks are built by posting a profile which acts as an online résumé, making connections and getting references from your connections that potential employers can view.

For Barbara Maldonado, LinkedIn was the gateway to a great opportunity. Maldonado, 32, participated in a professional group on the site for “Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators.” Another member of the group posted a question and liked Maldonado’s response. From then on they kept in contact.

“When I updated my status that I had been laid off, he referred me for a position that was open at his company, which is where I work now,” she said of her current marketing position at the firm in a suburb of Chicago. “Without actively participating in that discussion, I would not have made the contact for the job.”

Other sites like Twitter and Facebook, while popular among teens and young adults, have also been embraced by professional communities. Friends on Facebook typically share status updates, pictures and video. Twitter limits exchanges between people, also known as followers, to messages of only 140 characters.

If it weren’t for Jen Harris’ followers on Twitter, she would not have been notified of another job opportunity, only moments after getting laid off from Idaho-based MPC computers in October.

As Harris packed up her desk she sent out a tweet that read: “just been laid off from MPC.”

“By the time I left the parking lot, I had a job offer from a friend that had a Web development company in town,” she said.
First dibs on job openings

But job seekers don’t have to rely solely on others for information about possible job openings. There are a variety of services associated with social networking sites to help too, like TweetMyJobs, which sends out automatic updates of new openings in a specific field and region sent to your cell phone or by Twitter.

If you fan a company on Facebook or follow internal hiring managers on Twitter, you might be the first to find out about job openings at the employer of your choice.

When the Minneapolis office of Weber Shandwick was looking to hire a junior Web developer, the digital strategy manager, Greg Swan, sent a 136-character tweet to over 2,000 followers which read: “Weber Shandwick Minneapolis looking for mid-level html developer and PSD slicer. Plus you get to work with me. DM or @ me for more info.”

Doug Hamlin, 23, landed the job after responding with his résumé and information.

Job seekers can also seek out and follow professional recruiters, like Shane Bernstein, to get first dibs on job opportunities.

Bernstein runs an IT talent agency based in Los Angeles and says he uses social networking exclusively to find candidates for technical jobs.

“Social network is going to take over job boards,” he said. The greatest advantage to Facebook, Twitter, Myspace and LinkedIn is that job candidates and employers can meet through people. Those connections make it easier to break the ice, he said.
Too much information

But for job seekers, there can also be a downside to that type of access. “It does open up a more 360 degree view,” Fathi cautioned.

A prospective employer may see your friends, your pictures and your personal information, “so you can’t have drunken pictures of yourself in Cancun,” she said.

For starters, Fathi recommends cleaning up your online image. Job seekers should do a Google search on their own name to get a sense of what information is out there.

Because of their popularity, social networking sites will generally pop up first. But make sure the privacy settings are activated so that a potential employer can only access the content that is appropriate.

If a Google search returns no results at all, that means that you don’t have an online presence, which is also a bad thing.

Fathi recommends that job seekers immediately create a LinkedIn profile, a Facebook page, join Twitter and any relevant professional networks or communities in your field.

“Even adding your name to a directory or commenting on a high profile blog can create new content for a prospect employer to find when searching for information on you,” she said.

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